Maintain hold with an unchanged fair value (FV) of 47 sen: We attended Media Prima Bhd’s Investor Day “Inside Out DC” where the company shared the latest developments in its digital and e-commerce segments. There was a question-and-answer session with the management of each Media Prima segment.

The New Straits Times Press (NSTP) has recently entered a collaboration with Kumpulan Media Karangkraf Sdn Bhd’s subsidiary Ultimate Print Sdn Bhd (UP) with regard to the printing and distribution of newspapers since October 2018.

The New Straits Times Press (NSTP) has recently entered a collaboration with Kumpulan Media Karangkraf Sdn Bhd’s subsidiary Ultimate Print Sdn Bhd (UP) with regard to the printing and distribution of newspapers since October 2018. UP utilises the printing operations at NSTP’s Prai plant, where both NSTP and Karangkraf publications are printed, while NSTP distributes the newspapers to the Northern region, part of northern Perak and the East Coast region. The collaboration is aimed at rationalising NSTP’s printing operations to more efficiently use its physical assets while optimising operating costs. The net benefit to NSTP from the collaboration is around RM2 million to RM3 million annually. Meanwhile, NSTP’s Shah Alam printing plant is currently running at roughly below 50% capacity.

Rev Asia Holdings Sdn Bhd has entered into an agreement with US-based digital media company Ziff Davis LLC to run Mashable South East Asia (SEA). Mashable SEA will localise Mashable’s global content focused on culture, technology and entertainment with the addition of original content specifically tailored for regional audiences across Indonesia, Malaysia, the Philippines and Singapore. This move enables Rev Asia to generate digital advertising revenue by providing sponsored content solutions to advertisers regionally.

Media Prima recently inked a collaboration with Dailymotion, a video-sharing technology platform, in line with its efforts to expand digital reach and allow for effective monetisation of its video content. Dailymotion is multi-device compatible via web, mobile and connected television (TV). Media Prima will first showcase its live-stream shows on Dailymotion and later upload all videos across its TV, radio, print and digital segments onto the platform. This is on top of its move to cease its subscription model for its over-the-top (OTT) platform tonton and its collaboration with YouTube, which allows for reduced platform operating costs and enable revenue generation from programmatic advertising.

Media Prima Digital Sdn Bhd (MPD) has signed a one-year memorandum of understanding to partner with local eSports company Kitamen Resources Sdn Bhd, to boost the development of the eSports industry. MPD chief executive officer Rafiq Razali highlights the industry’s potential, saying: “Video gaming in Malaysia is worth RM600 million to RM700 million per year while eSports’ worth is only a fraction of it but this is growing exponentially.” Meanwhile, following the announcement of a RM10 million allocation for eSports in Malaysia’s Budget 2019, Malaysia Digital Economy Corp (MDEC) echoed the sentiment on eSports being an important growth sector, sharing that Malaysia has an estimated 2.4 million eSports enthusiasts with the country ranking No 21 in global game revenue estimates for 2017 with US$587 million. MPD also currently runs an online portal in collaboration with MDEC known as MyGameOn, which was launched in November 2017, providing news, reviews and events for the local and international gaming scene.

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We maintain our “hold” recommendation on Media Prima with unchanged forecasts and FV of 47 sen per share pegged at a price-to-book multiple of 0.7 times as we view that the recent developments would not materially impact our earnings forecast. We remain cautious on the company due to: i) the hazy operating environment for its TV segment upon analogue switch-off targeted for first quarter of 2019; ii) the sustained decline in print circulation; and iii) the challenging monetisation of digital initiatives. — AmInvestment Bank, Nov 9